You couldn't ask for better candidate. Kevin loved the campaign trail; the people; the law. This was one of my first major branding campaigns that included television, radio, print and collateral. It was a heated county-wide campaign that we won decisively. I was proud to be selected to be his brand strategist for two more campaigns - for STATE SUPREME COURT JUDGE Kevin Dillon.
Foster parenting is one of the hardest but most rewarding callings. Hillside Foster Care programs were experiencing declining enrollment year-over-year.
Working on a very limited budget, we designed an integrated campaign featuring the Hillside staff and their very personal professional calling to raise awareness of the need for new foster parents. The effort included video stories; social media posts; website landing pages and various strategic events.
An integrated marketing effort, combined with dedicated team members to ensure children had a place to call home.
As V.P. of Sales & Marketing for Matrx (Orchard Park, NY) I oversaw the acquisition development of a new division, and a new sales and marketing team for a stand-alone veterinary division for the Midmark Corporation (Ohio).
That's me in the middle - with hair! Strategic division planning; product development; creative marketing campaigns; fun sales presentations - that's old school - new school!
From 2005 to 2010, a strategy of product development and target acquisitions resulted in the division achieving recognition as the #1 provider of capital equipment in the US.